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 Shiseido Cosmetics
is what we have when two cultures interact, cultures that are to contradicting
and different in values. As an ideal tandem, the Japanese philosophy and innovative
technologies from the West Europe built the
extraordinary unique product for the sake of beauty and health of women. Only
new approaches are applied by this company, though all is verified and
effective. From year to year the cosmetics by this company get down-to-earth
all over the world.
Shiseido
Company was founded in 1872 in Japan
by Fukuhara Arinobu, the pharmaceutist of the Japanese Imperial Navy,
with the
soonest merge of the network of drugstores. He introduced the new
product to
the market, that is the innovative foundation cream «Eudermine». Long
before the
Japanese women used off-white ceruse based on lead which resulted in
intoxicated and aged skin. In 1888 Fukuhara Arinobu launched the first
Japanesetoothpaste when such products were imported for longer time or
just the did without it. And when «Eudermine» was introduced in 1897,
the
Company showed the signs of swift and victorious development. In 1916
the first
specialized cosmetic store was opened whereas before the cosmetic
products were
traded exclusively through the net of drugstores and in 1918 the first
Shiseido
perfume was offered.
The Company
was named using the phrase from the Japanese work to translate as «praise the
merits of the earth that cherishes new life to bring noteworthy values». Since
the Japanese script has too many meanings to rely on the intonation the phrases
are pronounced, the name Shiseido is soften understood as the house of
happiness and wishes of happiness.
There were over
twenty five thousands large stores by Shiseido in 2007 throughout the world.
Shiseido can boast with every single item to be innovative, like the new super
technology Advanced Luminous Technology based upon the feature of the human
skin to reflect or absorb the light beam. The Company launches the first
product to be the weird though perfect match of the Japanese traditions and the
materials and innovative ideas from the West Europe.
The High Technological Scientific Research Institute in Tokyo was opened based in the Cosmetic
Company where the professional micro-biologists, chemists and pharmaceutists
contribute to create the unique product for the sake of women. The new innovative
gloss Hydro-Powder Eye Shadow was invented which is so perfect to apply on lips,
eye lids and the skin to endure the temperature to 35° Celcium and hyper-moisture. The Perfecting
Lipstick with the lifting effect was launched to moisturize, and make lips
fuller and even. The Natural Shading Powder was created to be the pigment which
reflects the light exclusively in frontal direction to make the face more
volumetric.
Moreover, Shiseido
produces the cosmetic skin care products especially for men and women, sun
protection remedies, special perfume for men and women, innovative system to
take care of hair offered as shampoos, hair conditioners, styling and masks.
The most valued and demanded products include:
BENEFIANCE is
the line to work against ageing process, including cosmetic products for mature
skin.
THE
SKINCARE is the revolutionary cosmetic series designed in vitro in Tokyo to make the best
connection between the dermis and epidermis of the skin whereas the components
work effectively to the highest extent.
PURENESS is
designed to support the skin and work against dryness, wide pores and too much
grease of the skin.
BODY series
adds more energy to the skin. It has the rejuvenating and corrective effect.
SUNCARE is
the cosmetic line to protect the skin from UV light.
The price policy
for Shiseido cosmetics is moderate.
The MASCARA
LASTING LIFT is available for $23 USD. The mascara evoked too different reviews
in regards to the quality. It is too dry for some consumers, while the others
enjoy it. CREAMY CLEANS FOAM (125ml) is offered for $34 USD as the complex
product to improve the bosy skin structure.
ENERGY
ESSENT for $45 USD was greatly loved by consumers who favored for the texture
and immediate effect after use of the complex.
NUTRIPERFECT DAY CREAM is available for
$89 USD for
200 ml. The cream causesallergic reaction with some consumers to arouse
some negative response. The company deems these consumers fail to
choose the right cream to use.
PRESSED
POWDER for $33.50 and SILKY EYE SHADOW DUO for $30 USD received both negative
and positive responses. Negative reviews were for the extra glow.
SPF
15 LIFTING FOUNDAT for as low as
$42 USD is loved for the texture and theeffect.
This is the bestseller among consumers.
All
negative responses can fall under three categories:
Too
expensive cosmetic products
Not
appropriate (causes allergy)
Lack of
brand stores
Most
celebrities favor for Shiseido cosmetic products to prefer for the quality,
natural components and immediate effect. Angelina Jolie and Orlando Bloom featured
in promotional advertisement campaign for the company and they also use
Shiseido products for every day use.
The success
of the company from Japan
is based upon the concept – the concept which is built on quality, calm coexistence,
respect and sincere and true attitude to customers.
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