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 Logos of
the reputed fashion brands is favorite tool for all-possible observers who are
still far away from the brand level but consider themselves the creative
designers to dream of fame. Titles like Prada and Hermes are seen on arm butts,
car bonnet, joiner’s tool and packs with fruit drops.
Fashion for
offbeat of cult logos appeared in 90s of the 20th century to take
quite eccentric shapes. So, the English woman Laura Keeble mounted the
gravestones in 2007 at one of Essex cemeteries
to honor Chanel, Nike and MacDonald’s brands. The reason why she selected these
brands to realize her necessity in art work and the purpose of this act is not
known to public. The millions of fashionmongers are well aware of which style and
concept are used by this and that logo.
Fendi
The logo of
the reputed Italian brand that is specialized on fur apparel, perfume and
luxury items was created by Karl Lagerfeld in 1965. He placed two letters F in
the mirror manner, while one of letters was turned upside down. The logo
symbolizes the strong marriage and business of Eduardo and Adele Fendi who founded the brand. The logo is called the
puzzle to present on clasps, handbags, glasses and clothes as print.
Chanel
Chanel logo
is developed by the same principle as that of Fendi, when the half circles of
two letter C are interlaced as wedding rings. The logo first appeared on the pack
of Chanel №5 in 1925 and further the logo was typed onto all fashion items by
Coco Chanel. By the official version the logo stands for two initials of this
legendary woman – Coco Chanel. Those who tend to make fun state that the
Russian artist Michael Vrubel crossed two horseshoes as the sign of luck and
success. Whatever the initial purpose was, Chanel House just won with such a
logo.
Versace
Since 1978 all
collections by the Italian designer Gianni Versace demonstrated the logo of the
brand – head of Gorgon. The designer interpreted his concept in the way that
the Gorgon in the antique culture symbolized beauty and charm, she was able to
hypnotize and paralyze the will. The impression by Versace clothes is always
hypnotic enough to comment and the logo is one of the recognizable and
acknowledged.
Givenchy
Another kind of letters turned upside down as the Givenchy House logo.
The logo has fourletters G interlaced. The cliché once appeared about Givenchy code. Some
researchers suppose that letters are placed in the attractive rebus to
correspond the antique rules of harmony and have the concealed meaning. The Singapore
Airlines once decorated all service items of the first class with Givenchy logo
including blackest, linen, tableware and many others. And the reporters spent
lot of time to make fun of it.
Calvin Klein
Calvin Klein used his initials as the logo of the brand in the early
70s of the 20th century. By that time his collections were winning enough
to travel round the world though the brand was not recognizable at all. The designer
came with the idea to mark the back pockets of jeans with the logo made from C
and K letters. Presently the color of the Calvin Klein logo is the easy
instrument to recognize the class of the collection. The black color logo
refers to the high class clothes, the grey logo marks the regular lines of
fashion wear while the white log is assigned for the sports lines.
Burberry
A knight wearing
armour riding a horse resembles ancient traditions of the Hampshire count where
Thomas Burberry opened a small shop of ready-made clothes in 1856 and elaborated
the technology of gabardine manufacture, the waterproof material. At first the designer
made clothes for army needs, and then he switched for ordinary customers. In 1901
Burberry was given the incredibly large order and he decided to have the rider
as his trade mark. The word «Prorsum» is seen on the flag which stands for «Go Forward».
Burberry Prorsum mark is still used for one of traditional collections by
Burberry.
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