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 Juicy Couture is not a popular brand since it is too young yet.
However, the items from Juicy Couture are found with lots of celebrities who prefer
staying loyal to brands with the perfect reputation. The brands launch the clothes
that are made practical, durable and frivolous to some extent with the hint of girlish
naivety and some immaturity which is quite suitable during week
days. The name of the company is accentuated upon the thirst for the unique
interpretation of fashion showing its juiciness, the possibility to launch the
clothes for both teenagers and mature flappers with their carving for
flamboyant wear.
The American dream
The company was founded and developed under supervision of Pamela
Skaist-Levy and Gela Nash-Taylor. The ladies merged their skills and
forces not
with the purpose to launch clothes for every one. Preliminary their
company Travis
Jeans offered clothes for pregnant women. In the soonest time they got
overwhelmed with the idea to widen the lines they offer and in 1996 the
company
was renamed for Juicy Couture, and it started with manufacture of
clothes for
women who prefer comfortable durable and sexual wear. The clothes were
presented in casual and glamour style so much typical to California
where Juicy
Couture originated from.
Syndrome of velveteen
In 2001 the brand undertook the fashion revolution when it
offered sports styled lines of wear which have never been offered
before. From the
times the sports wear was first presented, it has been associated with
the
comfort and convenience only and it does not allowed fashion, style,
femininity
and charm of sweet glamour and here the public was quite surprised with
the
line of sports wear from velour by Juicy Couture. Now a girl looks
feminine and
attractive in the sports wear by this company when she goes out in the
morning
for running. Jennifer Lopez, Madonna and Gwyneth Kate Paltrow showed the
example when doing morning exercises in comfy sports suits by Juicy
Couture.
In the year 2002 when the sports wear was highly demanded thanks
to Juicy Couture designers, the brand gets popular and recognizable in
the
world facilitating higher output. The company launches Juicy Couture for
men and
Juicy Baby, and in a couple of years it starts the line of beach wear.
The company has not suspended its activity and nowadays not only
men and women enjoy the brand lines. The company also produces some
items for
the dog pets proving to be really Californian again. After the pet’s
line was
launched with the fashion wear and accessories, Paris Hilton contributed
a lot
to make the brand world-known when she appeared with her doggy fully
wearing
all Juicy Couture items.
Juicy Couture designers create accessories not only for pets.
Actually the brand works for people’s needs and we can enjoy shoes,
handbags, sunglasses
and watches by the company that differ from other items which makes them
easily
recognizable. The arresting accessories are greatly loved by ladies who
are
fascinated with the expressive items.
For all and every single soul
Juicy Couture Company is not specialized on manufacture of flippant
clothes of dramatic color gamut intended for teenage consumers. When you
are
too older and when you are calm to the fuchsia tint of the clothes, and
when
you are in need of the elegant ensemble without striking details, the
collections by Juicy Couture offer perfect ensembles in casual style of
darker
and faded colors.
Upon achieving the successful image and the politics of
development, the Company never stops experimenting and mastering new
spheres of
life. In 2008 the brand opens the perfumery line apart from the clothes
and
accessories for the family members, including the line for pets.
The whole world was seized with the fetish when the saucy
American brand with its signature casual style launched its items. This
is not naughty
skirt or a bomber-jacket but the brand юбка Juicy Couture itself that
stimulates and provokes the fancy of consumers creating more and more
elements
with the absolute message to look sexual, attractive and unique and the
short
message to Be Juicy… Juicy Couture.
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