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 The history of denim wear dates two centuries back in the past
and is deemed as international to be accepted in every corner of the world. Jeans
wear is appreciated by men and women, poor and rich people, adults and the
youth. Jeans is the most democratic apparel for they are affordable
irrespective of the social status and financial reputation. America was once
overwhelmed with denim fashion when the jeans hardly became the national
clothing, and then it was adopted in more conservative countries.
Denim wear is deemed to appear in 1853 when a young Jew fellow Leiba aka
Levi Strausslaterin the fashion industry was left behind alone with no
funds to survive.
The only thing hepossessed was the cloth of canvas. Having some skills
in sewing, Leiba traveled in
areas of gold mining to offer his personal services to make tents. A
worker
refused from the tent but vouched for a pair of trousers, strong and
durable. And
Leiba flashed with the genius idea to make
trousers from coarse but durable canvas.
The worker was
satisfied to the extent that he recommended Leiba to all his co-workers. The idea
of durable trousers traveled around and in the shortest time of a year Strauss
owned his tailor’s workshop in San-Francisco.
The way Levis’ brand appeared
Levi invented
the indigo color for his trousers by himself. He turned out to be a good trader
and he came to the idea that canvas is a little bit expensive for trousers
while cheaper blue twill was a perfect textile imported from the city of Nimes in France.
The word denim appeared from the phrase de Nimes since the material was imported
from there.
Further on
Strauss attracted his companion to the business, called Jacob Davis who
invented the legendary metal clasps and studs. They combined their ideas and
skills to develop the Levi Strauss & Co. Empire and a little bit later they stopped for the
short of Levis.
Jeans wear
is believed to have three motherlands. First is America,
the second of France and the
third land is Italy.
bales with denim were transported from USA
from Genoa Port and the mark at enormous packages
were read differently from worker to worker and instead of «Genoese» they
spelled it as «Jeans». Strauss did no like that word at all for his works.
Denim metamorphoses
The concept
of denim wear underwent sea changes in the 20th century when denim
was used to manufacture every piece of garment. Such reputed brands as Wrangler,
Ralph Lauren, Mustang, Lee, Blue Bell, Pepe Jeans, Dallas and other
denim-oriented professionals launched collections including items for all
occasions, namely trousers, overalls, jackets, vests, skirts, dresses, summer
dresses, shirts, suits, headwear and other stuff. The shoes from denim was
introduced with the textile slightly changed. The indigo color was no longer crucial
for items and lots of denim wear was launched of various incredible shades from
striking to acid to pastel and tender hues. The washed denim paved its triumphal
way in 90s which is the separate page of history in fashion industry.
The reputed
couturiers used to compete with the skill to create exclusive luxe wear from
denim. The denim wear made by Dolce & Gabbana and Armani was always highly
quoted and demanded. The invention by Gucci House as the torn jeans with
feathers, studs and application sold for the $3.134 was recorded in the Guinness
Record Book. The record was beaten by other brands when in 2009 Escada presented
jeans studded with Swarovski crystals estimated as costing ten thousand USD by
fashion experts. The last word was still for Levis, the pioneer of the genre, and the
Company acquired the trousers auctioned at e-Bay of their own made in 80s of
the 19th century. The trousers did not unveil any visual
extravagance in look though the final estimate totaled as over forty six and a
half thousand USD.
Sense of
style
Neglecting the
attempts of fashion designers to make denim the glamorous style textile, we
still remember it was invented as the special outfit textile for workers. Denim
wear is durable and practical, though they do no refer to esthetic aspect. So,
evening dresses from denim studded with crystals is not luxurious in style but
something extravagant. The fashion analysts do not recommend getting abused
with denim wear even if it is practical and universal for every occasion. A person
looks attractive when the image works for them. Denim in every its variation
for every situation is something boring and is not the concept at all.
Humans should
not go too far in their addiction to denim since the taste of style is easily
ruined and once a person wakes up with no idea than to wear jeans and T-shirt
for his wedding party. That’s affordable but looks like a real addiction,
addiction to textile as fetish.
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