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 Beautiful antique jewelry often looks too traditional and
even old-fashioned: it is perfect for a ball, a reception, a formal event, but
sometimes you want something fresh and edgy, yet classy and traditional in a
good way. This kind of jewelry is the specialty of the relatively new British
jewelry brand David Morris. It offers jewelry fit not for the costume dramas
and romances, but for modern action movies that feature smart, elegant and
sophisticated ladies - like Bond girls in the three Bondiana films: Diamonds
Are Forever, Tomorrow Never Dies and World Is Not Enough.
How a talent so fresh and daring could emerge in
the
stiflingly conservative Britain where traditions reign supreme, one
should
think? The answer is simple - there was a time when the whole country
and
London especially were imbued with the spirit of freedom and revolution.
In the
sixties, London was the real fashion and culture hub, where everything
was
changing quickly - design, art, music and even consciousness. It was at
this
time that David Morris jewelry brand was established. David Morris
began working as a goldsmith in the 1960's
and has been dedicated to bringing design dynamism to the British
jeweler
market ever since. Sparks flew when he quickly won two prestigious
Diamonds
International awards then launched his own business in 1962, attracting
fashionable socialites, clients from show business and discerning
jewelry
devotees with sophisticated international tastes.
David Morris jewelry goes beyond fashion. With
boutiques
worldwide, David Morris is renowned for its unrivalled quality and
beautiful
design. David Morris jewelry lies not only in the imaginative and
original
design but in the very gems that are handpicked for each creation.
David Morris earned fame for designing
one-of-a-kind pieces
for the James Bond films. During the 1990s, the brand held concessions
in
Harrods, Harvey Nichols and Selfridges & Co. before opening its Bond
Street
flagship store in 1996. A decade ago, David's son Jeremy assumed the
design
mantle. With his wife Erin, they successfully create exquisite pieces
that
artfully unite tradition with a directional modernity, where antique
inspired
design is realized through cutting edge technology.
On the one hand, David Morris honors British
jewelry traditions,
prefers large rare gems and appreciates the manual labor, and on the
other -
the company's concept is based on continuous innovation which is rather
London
and not entirely British. David Morris uses only the finest precious
stones and
metals to make brooches of unsurpassed beauty. The David Morris
collections
include diamond pendants, sapphire pendants, ruby pendants, emerald
pendants
and pearl pendants. Designs range from the simple elegance of unmixed
stones to
the sophistication of complex combinations.
Apart from diamonds, David Morris used emeralds,
carefully selecting
a setting for each rare gemstone which are numerous in the jeweler's
collection, - for instance, it includes an Indian emerald of unusual
cut, which
was discovered in the 19-th century and is believed to be a part of the
Maharaja
treasures. Among David Morris's favorites are also sapphires of a
variety of
colors, with the «sapphire line» of jewelry considered to be one of the
most beautiful
and modern. Some white gold pendants, earrings and rings with sapphires
are
unique, as David Morris does not produce collections in the conventional
sense,
i.e. as a thematic collection of jewelry under one name, and presented
simultaneously.
Each his piece is unique because the gemstones are not selected for a
specific
design, but a design is developed to accentuate the beauty of each
particular
stone (by the way, the company representatives go «hunting» for the
gemstones
around the globe, for years in some cases).
Jewelry from the House of David Morris is an art
form which
evokes natural beauty. For over half a century, the creative spirit has
guided
a revolutionary approach to design and has re-defined modern glamour.
David
Morris jewelry speaks of love, passion and the imaginative flair from
which it
was created; it bestows on the wearer an iconic and classic status.
By combining hand-craftsmanship with modern
expertise, jewelry
from the House of David Morris is something totally unique. The David
Morris
woman is strong, independent and alluring. She has an untouchable
elegance and
is looking for pieces that are unique to her. She, like her jewelry, is
beautiful; she will catch you off guard.
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