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Latest Articles - Luxury

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Piaget - Jurassic Period Luxury

Sunday, 23 August 2009

piagetIn the small village La-Cote-aux-Fees located in the Swiss Jura Mountains the Piaget family lived their still and fairly life. Later on George Piaget, the farmer turned into the watchmaker when in 1874 he launched to manufacture beautiful watches and earning more than from farming. George Piaget's sons eventually took over the business and guided the company through the economically hard first half of the twentieth century. And that was the Piagets who brought the world fame to this small village and the modest watch making shop turned into the national pride in 130 years.

Piaget brand is acknowledged to be the jewelry watches manufacturer. Though few are aware that Piaget is the brand of one of the most significant Swiss manufacturers of pieces and spare parts to watch mechanisms that is supplied by the Company to many other watch brands for over 100 years. Piaget presents the line of luxury accessories either. The Company launches watches, pendants, rings, bracelets and necklaces.

On the whole, Piaget brand is the entire legend; yet, the Piaget family succeeded in their business gradually but permanently.

The base of this empire is presented by watches, and the most reputed among them is Altiplano, super flat watch equipped with the legendary mechanism of 9Р Caliber logged in the Guinness Record Book as the first ultrafine watch work.

The first collection of ultrafine dial-work in 1957 the other calibers followed, as 12P of only 2.3 mm width which in their turn were followed by the mechanisms that were finer, as of 430P, 450P and 438P calibers of surprisingly 2.1mm. Besides, the Piaget launched 600P caliber ultrafine watch work with tourbillion.

Piaget perceives watches as the philosophy of time and eternity. The time is impetuous, update,   elegant, luxury and even magic.

Thus, one of the things by Piaget is the Magic Hour watches for ladies. It looks exclusively simple though it is the wrong impression. The oval front side rotates clockwise 45 angles and is fixed at three positions that provisionally many be called as business official, balmy and for evening wear. The watches is called magic since at any of three positions the basic bottom case is still not seen that creates the impression of magic appearance and disappearance of Arab digits «6» and «12» at the dial plate.

The philosophy of Piaget watches wearing is such that watches do not keep the time only, the watches are a decorative element to create the image. Thus, as the design elements of the image the watches were manufactured as watches-cuffs, ring-watches, pendant-watches, and bracelet-watches. One of the reputed Piaget models is Polo. During 70s and 80s the celebrities were impressed by this watch model. The exterior of the watches is massive, though the fine bracelet from gold turns to look depressed as the Antique golden discs and the case is of round or square shape. Polo became recognizable and popular in USA immediately within several reasons. The point is that Polo looked as sporty and glamour watches at the same time. Moreover, that was Polo Piaget and no other watches that set trends for the following years. In the 80s, the prosperous America got rid of wristlet watches and tried on golden bracelet-watches. This is the same currently. The Americans hardly wear leather wristlet watches but only bracelet watches. And they prefer bracelets from gold only among any. The same as Polo Piaget that is still the very ‘American' watches in the line of watches of the company.

So, Piaget is the jewelry brand on the top of it. Yet, the brand does create brave and courageous design for their watches. Though to contradict their elegance and restraint in the watch industry, the Piaget jewelry pieces look piquant and romantic. Just consider heart-shaped pendent's and trinkets, rings for women, wedding rings, necklaces and bracelets. Just luxury breeze among the entire jewelry world that meet the requirements of the most ambitious persons.

The Piaget Collection is presented in three lines, they are in particular Glitter, Casino and Vinyl. All three lines so differing in their styles are the same in expression of light and brilliance: classic yellow, white and pink gold, diamonds, rubies, emeralds and black spinel.

Piaget Brand looks enchanting for its admirers. Jacqueline Kennedy, the First Lady of USA used to wear watches with nephritis dial plate. Many Hollywood celebrities prefer elegant jewelry by Piaget on the red carpet or press-conferences, like Liv Tyler when she showed off wearing the ring with the pink tourmaline.

Those who find the time as the luxury item turn to become passionate collectors. It is a righteous hobby to collect watches, especially when you go mad by Piaget watches. Such time appreciators were granted by the special case to keep watches. Such a spacious structure may accommodate 51 pairs of watches.

Every Piaget piece looks incredible and moreover, it finds its consumers and admirers.

Piaget stands for timeless elegance. Its craftsmen can make every design idea come true.

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