First established in 1980, the brand by Carolina Herrera is one of the well-known fashion brands; collections by Carolina Herrera make a conquest for the public love and demand due to elegance and delicacy of the fashion wear models. The collections were successful, though Carolina Herrera opened its perfume line first in 1988 presenting Carolina Herrera for Women. Carolina Herrera 212 is known to be the bestseller first launched in 1997, and today this fragrance takes its niche among the most recognized perfumes of the world.
Carolina Herrera 212 – ode for New York
Though the brand Carolina Herrera is recognized as the delicate, elegant
and restricted, the fragrance Carolina Herrera 212 appeared to look
very different; it is rather youthful and too joyful resembling the
scent of New York, the native place where the fragrance was created.
Actually, 212 is the code of city of New York. The classy bottle of
Carolina Herrera 212 well meets the concept of this graceful floral
fragrance with the musk half-tones and it is designed as a trendy,
laconic and creative style. The fragrance is fruity and floral like the
dream of a modern Cinderella: it is romantic but designed for active
modern young woman, a resident of New York that never sleeps. The juicy
citric notes that open the Carolina Herrera 2012 make the bergamot,
tangerine and orange blossom. The heart of the fragrant composition make
the notes that are more like the scents preferred by Carolina Herrera
and more complied with the elegant style of the Carolina Herrera brand:
it is presented with the luxury and feminine blend of notes of camellia,
gardenia and lily of the valley. The warmer and alluring accords of
sandal wood and flamboyant musk end the fragrant.
Albertto Morillas committed to create the fragrant composition for
композиции Carolina Herrera 212 as one of the most recognized noses in
Europe. He is the famous perfumer from Spain who made dozens of famous
scents for famous brands as Calvin Klein Truth, Giorgio Armani Aqua di
Gio, Giorgio Armani Sensi, Kenzo Flower and Carolina Herrera,
respectively.
Carolina Herrera 212: fifteen years of triumph
When first launched to the market, Carolina Herrera fragrance swiftly
twisted into one of the demanded and winning scents of the time, being
favorable to young ladies who were too proud to wear this fragrance and
to the presume critics who scrupulously choose for the triumphing
bestsellers in the fragrant industry. So, a year after the fragrance was
presented to the public, it got the prestigious FiFi Awards
recognizable in the perfume industry nominated as the «best fragrance ad
campaign ». The ad campaign programme includes the most reputed and
famous show-biz and model business representatives as Catherine McNeil
and Jon Kortajarena who became image for the new Carolina Herrera 212
VIP flanker.
Like the most known fragrances of the year or decade, the brand launched
its flankers for the Carolina Herrera 212, either. It is intriguing but
it quite often happens in the world of perfume that new versions
flankers of the bestselling and legendary scents come as disappointing
and less popular among those who appreciate and love the original
perfume. However, the brand Carolina Herrera managed to avoid such a sad
mistake. Thus, 212 Sexy and 212 On Ice that were launched in 2004 and
2009, respectively, found their admirers to succeed as well as their
original versions.
Recently Carolina Herrera launched flankers 212 almost annually and
today the 212 collection of fragrances make over ten various scents,
including seasonal and light versions of the fragrance for summer wear.
The 212 line of fragrances includes some fragrances for men specially,
as Carolina Herrera 212 Men, Carolina Herrera 212 Men, Carolina Herrera
212 Men Ice, Carolina Herrera 212 Men Splash, and Carolina Herrera 212
Sexy Men.
Today 212 is not just the fragrance but the brand itself and in 2006
Carolina Herrera announced on the special Carolina Herrera 212
Innovation Awards given to young talents in various spheres of modern
art. In 2006 Carolina Herrera 212 Innovation Awards went to most gifted
persons in cinematography.
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