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 The Italian fashion house Giorgio Armani first succeeded in 1995 when it launched its first recognizable Acqua di Gio for women. Armani never intended to live up on this only triumph and he committed to offer more and more fragrances for ladies who preferred wearing unique and seducing scents. One of those fragrances presented then was Emporio Armani Diamonds. This fragrance was not offered so long ago, being too young compared to other celebrated scents in perfume industry. Nevertheless, Emporio Armani Diamonds was really captivating to impress all ladies who highly appreciated and necessitated that fragrance. Marilyn Monroe was probably right saying that “diamonds are a girl’s best friend”, even though we mean the fragrant ones.
Emporio Armani Diamonds was presented in September 2007 and it took a
flash to become a breakthrough of the year. Beyoncé Knowles was the face
of the perfume and the perfume only benefited from this since she is
known for her active, seductive and enchanting nature attributed to the
fragrance, wither. The fragrance was named after the well-known phrase
from Marilyn Monroe’s song from Gentlemen Prefer Blondes: “Diamonds Are a
Girl’s Best Friend”. Moreover, Beyonce performed with this song in the
ad campaign of the perfume. The design of the Emporio Armani Diamonds
bottle reminded of the diamond stone sparkling with many facets. The
bottle interpreted a solid diamond, a full-powered object to
delight. The fabled perfumer Thierry Wasser was the one to
make the fragrant formulation. He also created plenty of fabulous
fragrances like Calvin Klein Truth, Christian Dior Addict, Fendi
Palazzo, Guerlain Idylle and so forth. Owing to commitment of such a
legendary perfumer, the Emporio Armani Diamonds was awarded the
prestigious Fifi Awards, Perfumers Association, as the bestseller of the
year.
Emporio Armani Diamonds falls into the category of floral and powdery
scents though the heart of the perfume is incredibly classical,
eternally seductive blend of elegant floral and juicy fruity notes.
Emporio Armani Diamonds top notes are the spicy accords of raspberry and
litchi gradually flourishing in the heart notes of roses, freesia and
lily-of-the-valley. The perfume blend ends in sensible and radiating
notes of vetiver, cedar, patchouli and vanilla.
Emporio Armani Diamonds: «diamond» launch
The Armani brand has never disregarded the challenge to increase profit
on sales of its most reputed fragrances by regularly presenting new
flankers. So, the flankers of Emporio Armani Diamonds also appeared to
enjoy those who really esteem the fragrance. So, within the past several
years new versions of the fragrance were launched to the market. In the
late 2008 Armani house offered a new edition of the Diamonds, so
accepted by women, but designed for young men. Keeping to its traditions
to involve great celebrities in their ad campaigns, Armani invited a
famous actor Joshua «Josh» Hartnett to feature for Emporio
Armani Diamonds for Men commercial. This step was proved to be
effective. The legendary fragrance was created byJacques Cavallier, the
best known perfumer who made such scents as Carolina Herrera Chic,
Giorgio Armani Mania, Issey Miyake L'Eau d'Issey, Oscar de la Renta
Intrusion, Nina Ricci Nina, Yves Saint Laurent Opium Pour Homme.
Diamonds for men is the sensible wooden scent created on notes of
bergamot, cedar, vetiver, pepper, cocoa and vanilla.
Emporio Armani Diamonds Intense was marketed in the late 2008 along with
Diamonds for men as the new and richer version. The floral scent of
Emporio Armani Diamonds Intense reveals aroma of roses, raspberry,
patchouli and vanilla. Another flancer was offered in 2010, the limited
Emporio Armani Diamonds for Women Summer Edition. Key notes of
strawberry and litchi were kept in the scent to be recognizable for
Diamonds series adding more notes of a rose,peon, musk, amber and wood.
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